Providers and practices: How suppliers shape car-sharing practices

Abstract

Social practice theories can be useful for studying changes in mobility systems as regards automobility practices. However, many studies address the demand side and the user practices of consumers, without examining the supplier side. This Norwegian study focuses on the role of providers in car-sharing practices, using data from household interviews with car-sharing users, stakeholder workshops, and interviews with providers of car-sharing services. How are car-sharing providers shaping car-sharing practices, and with what implications? How do business models and platform technologies affect car-sharing practices? The results show how new car-sharing service companies, in addition to established firms such as car dealers and car rental companies, affect car-sharing practices by offering several alternatives for accessing cars. The implications of this are discussed, noting how car-sharing practices are shaped by car-sharing providers in the recursive relationship between practice-as-entity and practice-as-performance. The conclusions offer a critical view of how the providers contribute to various kinds of car-sharing understandings, as well as the implications for policy and practitioners.