| dc.description.abstract | The thesis investigated a possible link between creativity and audiences’ preference to films genre. In study 1, n= 712 participants n=267 males and n=445 females completed a paper-based survey where participants rated their preference to five films genre (actions, comedy, romance, science-fiction\fantasy and horror). At the same, participants completed UCCS scale (Use of Creative Cognition Scale in Studying). In addition, variables such as: gender, age were used as control variables. The study yielded three main findings, 1- a strong preference to sciencefiction\fantasy genre was associated with high scores on creativity scale and vice versa. 2- strong preference for romance films was associated with low scores of creativity and vice versa. 3-the study also found gender differences in preferences to only four films genre (sciencefiction\fantasy, comedy, romance, action) the findings are consistent with the previous empirical studies. 4- On average male participants showed stronger preference to science-fiction\fantasy film compared to females. But, when creativity variable was added to the statistical model after controlling for gender, creativity served as a common denominator. In other words, gender differences in preference to science-fiction\fantasy films were moderated by the creativity scores. This finding might contradict the previous studies that suggested that science-fiction is male dominated genre. Study 2 was conducted in the purse of two main goals: 1- check the validity of UCCS scale. 2- exploring the motives behind preferences to films genre. Toward that end, 12 participants were selected from study 1 to participate in a follow-up study. Where seven participants who scored above average on UCCS creativity scale and 5 participants who scored below average on the UCCS scale, the 12 participants completed two additional scales of creativity. CPAC scale (Cognitive Processes Associated with Creativity) and Gough creative personality scale. There were three notable findings from study 2. participants who scored above average on the UCCS scale also scored above average the other two scales. 3- the motive behind preference to comedy films was tension-reduction | eng |