Business and morals: Corporate strategies for sustainable development in China

Abstract

There has been considerable attention in recent years on the close linkages between business, ethics, and economic development and how businesses not only have responsibilities to their shareholders but also to wider society. The growing power and influence of emerging economies has resulted in increased scholarly interest in China on studying the domestic political commitments to corporate social responsibility strategies (CSR), and their potential contribution to promoting the country's ambitious Belt and Road Initiative and thereby achieving the Sustainable Development Goals (SDGs). This article explores the factors that influence CSR strategies and performance and examines whether we are witnessing the emergence of a new form of social responsibility among Chinese businesses that prioritizes sustainable development. In order to better understand how CSR strategies in China are being potentially reshaped and realigned with the SDGs, we examined the CSR reports and practices of selected Chinese companies both before and after the adoption of the SDGs at the United Nations in 2015. By focusing on the CSR-SDG linkages in China, our study contributes to a better understanding of state advocacy aimed at influencing corporate behavior on sustainable development.