| dc.description.abstract | There is something happening in museums after hours; there are drinks served to the sound of live music, an offer to experience the art exhibitions in a setting that differs wildly from any regular day at the museum. In Oslo, these experiences come in the shape of the events ‘Art Night’ at the Astrup Fearnley Museum, and ‘Late Night’ at the Munch Museums. Young adults, most of whom belong to the ‘millennial generation’, seem to be flocking to the scene to partake in this new museum experience. With this thesis, the aim is to reflect on why these events developed to become regular features of these two museum programs, why they appear to be so popular among this demographic, and how these events are utilized in the more everyday contexts of their visitors’ lives. These questions will be answered by looking at ‘lates’ attendance through theories concerning generation, and identity, as well as their presence in social media networks through the specific medium of Facebook-events. With events of this nature, the museum visit has grown out of its physical space into online worlds that span the time long before and after the actual visit, has become a time and place for identity work, self-representation, a place to obtain, maintain, and display cultural capital, as well as a social arena that blend more seamlessly into the free-time of its visitor. The museum is no longer just a space to see, but also a place to be seen, a place for the social, and a place for fun. Through ‘lates’ these two museums have moved into the 21st century and found a niche suited to fill the needs of a new emerging demographic. | eng |