Abstract
The Japanese food boom in recent years makes Japanese cuisine one of the most popular food around the world. There are also many academic studies on different aspects of Japanese food culture, among which, culinary globalisation is one of the popular discussed topics in recent years. Japanese traditional confectionery or wagashi, as one part of Japanese cuisine, has also gone global. In this thesis, I will discuss how wagashi goes global by investigating a case study of a wagashi company in Taiwan called Toukaya. Wagashi’s exquisite appearances represent the changing seasons. Toukaya makes adjustments and innovations on wagashi designs and uses local ingredients to make wagashi, which makes the traditional confections more appealing to local people and also shows more possibilities and flexibilities for wagashi under the trend of globalisation.