Abstract
This study explores the use of new English loanwords in electronic media in Ukraine. The division of the country according to language preferences is tightly connected with the divergence of political views, namely a pro-Western orientation in the Ukrainian-speaking West and pro-Russian tendencies in the Russian-speaking East, which could contribute to a greater influence of English on one language and less on the other. The main research question the thesis aims to answer is a higher frequency of recent loanwords in the Ukrainian language in comparison to Russian. The study is based on material from three Ukrainian newspapers which represent different regions of the country, target different audiences and are written in the two different languages. Contrary to the hypothesis, Ukrainian does not show a higher influx of anglicisms than Russian. Based on the analysis of loanwords from different perspectives, namely degrees of integration and their necessity in the languages, the study reveals that the language is not the key factor which determines the use of English borrowings in the media discourse, but the type of the media itself.