| dc.description.abstract | What are the possibilities of Digital Holography as a media innovation in Norway? To acknowledge the possibilities of Digital Holography (DH) and its simulations in the media involves an exploration on how new products became innovations1. Similarly to how the principle of Heisenberg revolutionized the physics with the discovery of the quantum and the theory of the complexity2, the methods of analysis of innovations today have also evolved in the same direction. Innovations, as the quanta, are ideas in constant change. Schumpeter s concepts, as I understand them, shed a light on the structures these processes, on how to develop innovative strategies and bring them into the market. These strategies respond rather to a dynamic and unstable model, to a process of continuity and discontinuity, than a traditional Newtonian linear model of cause and effect. An empirical in-depth case study of Vizrt and its advances in the research and development of holography shows that DH as a new product development cannot be understood aside of these dynamics. Several simulations of Digital Holography have remediated already with the existing media. Moreover, the diffusion of DH is a process where the boundaries between DH as a technological innovation and DH as a media innovation do not match3. Therefore, products developed by Vizrt such as VirtualStudio have been benefited from its developments in virtual reality. Nevertheless, it is quite early to portray DH as an eventual television of the future . Its possibilities in Norway today are more promising in the field of simulations. The boundaries on it will depend on the bargaining power of advertisers, sports agencies and broadcasters, since they are becoming eager for new 3D solutions but, without competitors in the domestic market, Vizrt has little incentives to move today towards a more active role in DH. | eng |