Browsing Institutt for helse og samfunn by Author "Iversen, Bjørn G."

Now showing items 1-1 of 1

  • Health communication in and out of public health emergencies: to persuade or to inform? 
    Oxman, Andrew D.; Fretheim, Atle; Lewin, Simon; Flottorp, Signe; Glenton, Claire; Helleve, Arnfinn; Vestrheim, Didrik F.; Iversen, Bjørn G.; Rosenbaum, Sarah E. (Journal article / Tidsskriftartikkel / PublishedVersion, 2022)
    Much health communication during the COVID-19 pandemic has been designed to persuade people more than to inform them. For example, messages like “masks save lives” are intended to compel people to wear face masks, not to ...