Browsing Institutt for medier og kommunikasjon by Author "Yilmaz, Tayfun"
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Word of Mouth in the North: An experimental study on the effect of Nordic influencers towards small brand awarenessRestricted Access Yilmaz, Tayfun (Master thesis / Masteroppgave, 2018)This master thesis examines the effect of Nordic influencers on the public awareness of small brands. Specifically, of Remo, which is the brand of my autistic little brother and is used as a laboratory for the thesis. A ...