teamLab Borderless On value and experience today

Abstract

teamLab Borderless, an exhibition that focuses on flow by using projection art that mimics nature is an exhibition seeking to bring people together in their spaces with encouraging exploration instead of loneliness. This master thesis explores what type of experiences a project like teamLab Borderless generate and what type of value can be ascribed to them. It is not only about the viewing experience, but more about the whole institutional concept of drawing the visitors inside and the museum practice, it is about the artwork consuming the consumer.