Climate nags: Affect and the convergence of global risk in online networks

Abstract

Scholars have observed the need to better understand the role of emotion in the issue of climate change, as well as to better convey the relationship between climate and other global crises. This article takes up these two positions, investigating the way social media facilitates affective connections between climate and other global risks. Using Twitter data from three global events – Covid, the 2020 U.S. presidential race, and the Russia–Ukraine war – the study examines how users connect climate change to each event. Placing these discussions in the context of online issue publics and ecocriticism, the paper examines the way users employ affect to connect these events to climate change. The paper uses a quantitatively driven qualitative approach, combining computational methods with a thematic analysis of affective expressions. Interestingly, sentiment was not universally negative, and the qualitative findings further suggest that users combine emotions in contradictory ways, expressed through the themes Weary Zealotry, The Hope–Disgust Dialectic, Climate as Proto-Disaster, Idiots and Enemies, and Global Solidarity. It is argued that a modified version of Beck’s ‘imagined communities of global risk’ provides a framework for the role of affect in people’s relationship to climate change.